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ShareTracker has evolved to become the largest Telecom market research company in the US. Founded in 2002 under the names, BBCGi/Telephia, ShareTracker’s most recent acquisitions of GeoResults and Centris Marketing Science in 2015 have facilitated expansion to all Wireline, Wireless, Telephony companies with a full suite of market research services. This includes support for both strategic initiatives like forecasting, market/flow share analysis, infrastructure planning, as well as tactical initiatives like data base appending, opportunity lists and competitive review. More recently, ShareTracker has expanded data science capabilities to IoT analytics by completing quarterly drive tests in major US markets, capturing connected home, home security, and computing devices.
Utilizing over 1 billion measurement points annually, our product portfolio has expanded to provide the most comprehensive set of aggregate share and record lists for Wireless/Wireline, Telephony/Broadband/Video, Business/Residential segments in the U.S.. We focus on 4 core product approaches that align to a common strategy wheel to answer:
Why? - to answer this business question, we offer wireline, wireless, and broadband MarketShare and FlowShare, covering most any geographic need. These services are available at the household or business view, including profile and segments of customers and switchers in terms of fiber deployment, movers, ethnicity, needs based segments, spend, other product usage, reasons for switching.
What if? - to answer this question, we offer GIS and mapping products that leverage a vast array of infrastructure and boundary data to answer questions around network planning, opportunity modeling and competitive threats.
How? – by consolidating industry leading data sets, we are able to provide specific and actionable business and residential appends and data bases, allowing customers to be highly targeted and highly accurate in their sales & marketing efforts.
Consultation – every organization has unique opportunities and threats that drive their strategy. For issues that are not “cookie cutter”, ShareTracker leverages the 1 billion data points, combined with an average of 22 years of telecom experience per employee, to solve the most complex and emerging opportunities.