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Rajvir joined GSK about 15 months ago after key global and local leadership roles at Novartis and L'Oreal where he led broad reaching teams to strategize, provide technology direction / management, vet, implement, and support the many digital technology initiatives across multiple brands, countries, divisions and in strong partnership with CMO/CDO teams to include areas such as eCommerce, Data / Analytics / CRM, Web, Mobile, Social, Retail Stores, D2C Customer Service, Innovation and Digital Technology Architecture. He currently head the Digital, Data / Analytics and Innovation Tech team within CH Tech.