Light Reading Network X Americas is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Light Reading Network X Americas
May 21-23, 2024
Irving Convention Center at Las ColinasDallas, Texas

Oscar Miranda
Co- Founder at Wholesomegrub


Oscar Miranda is an American foodpreneur with over 15 years of culinary experience spanning traditional, classical, and modern cuisine. Born in El Paso, Texas, his culinary journey began with the inspiration of his mother and grandmother's healthy twist on Tex-Mex-Chicano cooking.

Oscar's culinary path took a unique turn when he honorably served in the United States Army as a Food Specialist (92G) in Vicenza, Italy, where he further honed his skills and passion for food. Post-military, he continued to cultivate his expertise as a Sous Chef and Chef de Cuisine while pursuing an Economics degree from Texas State University.

During his college years, Oscar embarked on his entrepreneurial journey, starting as a small business owner on 6th Street in Austin, Texas. This endeavor flourished, leading to the establishment of seven more nightlife and service concepts in Uptown Dallas, Fort Worth, Plano, and Frisco, Texas.

In 2014, Oscar ventured into the realm of healthy eating by creating Wholesome Grub, a new healthy food drive-through concept. Recognizing a larger opportunity to help his customers, he partnered with local health practitioners to develop the next generation of meal prep and food nutrition support.

Oscar's passion and food philosophy revolves around "nutrition density, biodiversity, seasonality, sustainability," emphasizing the importance of wholesome, sustainable, and nutritious food choices. His entrepreneurial spirit, coupled with his culinary expertise, continues to drive his success in the food industry.

Agenda Sessions

  • Presentation: Connecting the Dots: Design Patterns in Nutrition as a Service and Network as a Service