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James Watson

Immersive Technology Lead at Imagination


With over 20 years experience in digital marketing and innovation, James has spent the past 4 years championing the development of immersive technology solutions at Imagination.

By focusing on solutions that have a meaningful impact, Imagination has delivered ground-breaking immersive technology projects for clients including Major League Baseball, Shell, JLR, Telstra and Ford. Key to this success has been ensuring that the huge potential of immersive technology is used appropriately, as James firmly believes that the time for gimmicky VR and AR initiatives is over. It’s clear that as business leaders gain a better understanding of the potential benefits immersive technology can and should deliver, this in turn is driving greater scrutiny and the need for quantifiable results.

James has written a number of articles and spoken at conferences on the subject of Immersive Technology as below:

Virtual Reality is Having Real Impact on the Health Industry

Hanging out with robots, the CIA, virtual doctors (and the odd dinosaur), my top picks from SXSW 2017

“Aren’t you a little short for a virtual stormtrooper?” The Void’s new Star Wars VR pop-up experience in London