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Media & Entertainment Leaders Summit
7 November 2023
Church House Westminster, London

Jean-Baptiste Casta
Head of Strategy & Business Operations at Eurovision Sport


Jean-Baptiste Casta took over the role of Head of Strategy & Business Operations of Eurovision Sport in February 2021, stepping up from the position ofHead of Business Development, a role he held since January 2019.

Before joining the EBU, Jean-Baptiste was SVP Acquisition & Operations at Sportfive International, owned by French Lagardere Sport, where he was part of the Management Board. Jean-Baptiste joined Lagardere Sport in 2008 as New Media Director, after having worked 5 years for French TelCo SFR, within Strategy and Sport Rights departments.

Jean-Baptiste began his career as Business Development Manager at DigitalRum in 2001, a UK based startup developing shopping platforms for TelCos.Born in France, Jean-Baptiste (aged 46) was educated at the University of Marne La Vallée where he gained a Bachelor in Economics. He holds a master’s degree in International Marketing from Neoma Business School in France as well as from Universidad de Deusto in Spain.

Agenda Sessions

  • The Future of Sports: Broadcasting vs. Streaming Strategies, and Pay vs Free