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Media & Entertainment Leaders Summit
7 November 2023
Church House Westminster, London

Keegan Pierce
International Development at LaLiga


Based in London since 2017, Keegan oversees UK & Ireland international development for LaLiga’s Global Network, while also serving as part-time lecturer in Sports Business at Barcelona’s Esade Business School. Keegan has some 18+ years’ experience across broadcasting, sponsorship, marketing/comms and content strategy, having previously worked in North America and Europe for the likes of Sportfive, BAMTech and Major League Soccer.

Agenda Sessions

  • The Future of Sports: Broadcasting vs. Streaming Strategies, and Pay vs Free