HOT SEAT PANEL: Examining the increased MNO sub-brand initiatives and what this means for MVNOs
- Is the increased number of MNO sub-brands monopolizing potential MVNO niches?
- Examining this MNO strategy and discussing the costs of distribution, marketing and management of a second brand vs hosting an MVNO?
- How will MVNOs ensure continued market penetration against sub-brands with greater MNO support?
- Is this a model which mature MVNOs could adopt for their businesses too?
Andrew Kloeden -
Jasper de Rooij -
Grazyna Piotrowska-Oliwa -
Virgin Mobile Poland
Marios Antoniou -
Karolina Walo -
Head of Prepaid Team,
PLUSH – Polkomtel, Poland