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Rami Levy Hashikma Marketing Group is the second largest Israeli retail supermarket chain. Founded in 1976, Rami Levy was Israel's first discount supermarket store. The company went public on the Tel Aviv Stock Exchange in 2007 and has increased its sales volume and number of stores each year since.
In September 2010 Rami Levy Hashikma Marketing received a mobile virtual network operator license from the Israel Ministry of Communications. In December 2011 Rami Levy Communication went live with the opening of two branches in Jerusalem. Rami Levy communication was the first MVNO to actually begin offering wireless service in Israel. Today, Rami Levy Communication is the largest MVNO operating in Israel.
Ron Efraty, CEO of Rami levy communication, was responsible for developing the commercial offering of Rami Levy Communication and was also responsible for negotiating to reach the host contract with the MNO. The strategy of the company is to use the retail "Rami Levy" brand and platform to launch the MVNO and apply to subscribers fast and with fewer expenses. Ron has 18 years of experience in retail management. Ron was the General Counsel of Rami Levy Group between the years 2000-2016 . And he is the Head of Investors Relations of the group since 2007. Ron received his Bachelor of Laws from the Hebrew University of Jerusalem in 1996, and his Master of Laws in 2011.