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Anu Shah is CEO at Zag, a consultancy born out of advertising giant BBH and specialising in business growth strategy, brand design and innovation. He works with the likes of Vodafone, O2 and Facebook. What makes Zag particularly interesting is that they have a venturing arm where they invest in start-ups (ranging from consumer finance and fintech, to recruitment AI and online gifting), and use the insights and relationships from this part of the business to inform their work.