Elin McLean

General Manager at SMARTY

After a rapid rise to the top in the mobile sector, Elin took the opportunity to become the founding employee and General Manager of SMARTY mobile in 2017. Since then she's built an award-winning, disruptive, digital-first mobile operator from the ground up, from onboarding its first customer 6 years ago to becoming a nationally-recognised brand that stands for simplicity in a cluttered & opaque market. Under her leadership SMARTY has been growing at a blistering pace - with customer base size and profit up by a third year on year. SMARTY takes a stand against the complexity and reputation of the mobile sector with a 'simple honest mobile' positioning, and the customer-champion ethos has garnered an NPS score of +52