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Sjors started his career at Media Markt HQ in the Netherlands, where he was responsible for the purchase of computer hardware, software and telecom for 6 years. For the next 14 years he worked for various companies in the consumer internet industry in different roles as CCO, CPO and COO. Sjors is COO at Youfone since April of last year. Youfone is an innovative MVNO on the KPN network which has successfully implemented its own TV-platform and is now heavily focused on the development of the residential FTTH business, even on regional/local networks.