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As SVP of advanced technology, standards and IPR, Jörg-Peter Elbers is responsible for ADVA’s technology strategy, new product concepts, standardization, and research. His interest areas comprise network and node design, efficient optical transmission, and programmable systems. Current advanced technology activities include software-defined networking and network function virtualization, beyond 100Gbit/s transmission, and next-generation optical access. Over his career, Jörg has authored and co-authored more than 100 technical publications, three book chapters, and 15 patents. He is a member of the IEEE, heads the VDE (German Association for Electrical, Electronic & Information Technologies) expert committee for optical communications and serves on the program committee of the Optical Fiber Communication Conference (OFC). He is a frequent reviewer of technical publications and serves on the board of the Net!works and Photonics21 European Technology Platforms. Jörg joined ADVA in 2007 from Marconi (now Ericsson), where he was director of technology in the optical product unit. Prior to that, he worked at Siemens Optical Networks and at Dortmund University. Jörg received his master’s (diploma) and Ph.D. (Dr.-Ing.) in electrical engineering from Dortmund University, Germany, in 1996 and 2000, respectively.