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Geoff is overall responsible for marketing at MobiledgeX Inc. MobiledgeX’s mission is to delight developers with global edge services which are easy, valuable, trusted and mobile first. Previously in Ericsson, Geoff drove the global positioning, promotion and education of Ericsson’s approach to next generation infrastructure and future good 5G and IOT business models. Before, Geoff was embedded with AT&T in Silicon Valley, leading Ericsson’s innovation efforts towards the AT&T Foundry initiative. He has also held positions as Head of IP Services Strategy for North America and overseeing the Ericsson brand in North America, as well as other roles in software R&D and mobile network deployment. Joining Ericsson more than 20 years ago, Geoff has been based in London, Stockholm, Dallas and Silicon Valley. The only other place Geoff has worked is CERN. He holds a First Class Honors Bachelors degree in Computing Science and has won the Computing Science Prize of Excellence from Aston University in Birmingham, United Kingdom.