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Tracy Nolan President, National Sales, Strategy & Operations at Sprint


Tracy Nolan is president of national sales, strategy and operations. She is responsible for consumer sales and oversees all field sales and sales channel strategy, operations and execution. Tracy brings decades of success in leading retail and sales organizations across telecommunications and other industries. At Sprint, she pioneered localization in the Chicago market, proving that the ONE Sprint localization model could be a success nationwide. In fact, in 2015 she came to the company headquarters to help former CEO Marcelo Claure build and implement the ONE Sprint field sales model. Since then, Tracy has taken on many key initiatives to improve sales and customer experience. She successfully stood up Sprint’s Direct to Consumer channel and spearheaded the commercial launch of Magic Box. Most recently, Tracy led the creation of our best-in-class dealer strategy, including the launch of our Sprint Select Dealer program, which has reinvigorated our dealer channel and is showing significant growth. A former president of Verizon Wireless for the Illinois and Wisconsin markets, Tracy comes to Sprint most recently from Hyla Mobile, formerly eRecycling Corp., where she was senior vice president of Carrier Operations and Business Development and supported the Verizon account. She has also served as chief operating officer for American Communications Network. Tracy grew up in Rochester, New York, and is a graduate of Clarkson University, where she majored in marketing research and information management systems. She has been featured in “Women to Watch” in the cable industry, Influential Women in Business and Forty under Forty awards.