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Guillermo Pérez Castelló
LGN Delegate in Nigeria International Development at La Liga


Being Responsible for LaLiga Office in Nigeria, Guillermo Pérez is in charge of Nigeria and Ghana.

Guillermo holds an MBA in International Trade by the Universidad Internacional Menéndez Pelayo in collaboration with ICEX (Spanish Ministry of Industry, Trade and Tourism).

Having worked in Countries like Spain, France, Canada or Nigeria, he has a wide professional experience in fields such as consulting, events organization, digital, trading, banking and sports management.

Before his experience at LaLiga, he was a member of the BBVA Corporate and Investment Banking Hub for Asia, based in Hong Kong, giving support to all the Asian structure of BBVA, the second biggest Spanish bank.

Guillermo has worked as well for the Embassy of Spain in Canada, helping the Spanish companies with interests in the Canadian market to either enter the market or find the right local partner to develop their activities.

As a LaLiga overseas Representative, Guillermo keeps on focusing on the Internationalization of a Spanish Company and Brand to make it global, adapting to the variety of the different local audiences, and bringing LaLiga closer to its Nigerian and Ghanaian fans.

Agenda Sessions

  • Vibrant and sustainable digital broadcasting services