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North Africa Com

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19 - 20 July 2022
Virtual Event

19 - 20 July 2022
Virtual Event

Female Innovator of the Year Award

This award recognises the outstanding achievements of the women playing such a crucial role in accelerating digital in North Africa, while underscoring the importance of ensuring inclusivity and equity.

2022 Award Finalists

Hasna Kourda

Founder & CEO of Save Your Wardrobe

Hasna is an Economics and Corporate Strategy graduate from Dauphine Paris with a high level of interest in the luxury fashion industry.

She is the co-founder of Save Your Wardrobe, a fashion tech start-up that uses artificial intelligence to digitise your wardrobe and streamline sustainable living. The mobile app curates an ecosystem of services, repairs, second hand market and rental as a way to extend and up-cycle the life of garments.

Tarneem Saeed

CEO of alsoug.com

Alsoug, Sudan's largest online classifieds, marketplace and soon to be payments platform, was founded in 2016 by Tarneem Saeed. Alsoug is reportedly the largest tech startup in the country. At the forefront of Sudan’s economic renaissance is a woman-led company.

Tarneem describes herself as an industrialist and internet entrepreneur obsessed with African consumer markets, a long-term strategist with a passion for quality mass-market products, and a passionate believer in youth-driven change.

Marwa Abbas

General Manager and Technology Leader IBM Egypt

Marwa graduated from the American University in Cairo in 1994 and has been working in IBM since then. She has performed various roles at IBM for the past 24 years across Egypt, the Middle East & Africa.

Diane El Hachem

Co-Founder of Related

Diane El Hachem is a marketing thought leader who embarked on her marketing career 17 years ago, and has been active in different industries including IT, Retail, Media, Telecom, F&B and Entertainment. She’s the co-founder of Related and currently heads Strategic Partnerships at the company. Diane has a track record of successfully translating plans into execution while keeping it locally relevant as well as consistent with overarching global and regional imperatives.