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Peter Cassidy, GM Europe, is the principal officer leading Applicaster’s activities in Europe. He helps broadcasters and media companies deliver premium content and interactive app experiences to their audiences on mobile, tablet and TVs, using Applicaster's app-managment platform Zapp.
Prior to joining Applicaster, Peter was Head of Interactive at FremantleMedia UK, where he was responsible for all digital extensions around Fremantle's shows in the UK, including hugely successful second screen apps, social media, YouTube channels and digital content production for shows such as The X Factor and Britain’s Got Talent. Previously at FremantleMedia, Peter managed their international Participation TV business. Prior to joining FremantleMedia, Peter was head of telephone interactivity at RTL Netherlands.
Peter holds a Bachelor of Science (B.Sc.) in Economics from Queens University Belfast.