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Tom Pringle is head of technology research at Ovum, focusing on data and information management, analytical technologies, and the evolution of enterprise applications. His topic expertise lies in digital transformation, automation, and customer data.For Ovum's enterprise clients, Tom provides guidance on the effective use of data and analytical technologies and the role they play in broader transformational programs. This research encompasses the theory and practice of data architecture and governance, the analytic tools used to explore data, and the importance of data privacy and ethics.
For technology vendors, his work focuses on strategic go-to-market planning and product development.
Prior to joining Ovum, Tom held consulting and practice management roles at Deloitte and BCG, and was an industry analyst with Datamonitor.