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Josko Grljevic

Group Chief Technology Officer at Exterion Media


Josko Grljevic is the Group Chief Technology Officer of Exterion Media, Europe’s largest privately held Out-of-Home company. Having started his role in February, Josko is responsible for leading the company’s transformation, as it continues the journey to becoming a Digital Media Company powered by data. He is responsible for technology, new platforms and strategy to digitise the company’s business model. Prior to joining Exterion Media, Josko was Strategy & Performance Director for Barclays PLC. His 18-year career spans the UK and internationally, with a proven track record for delivering multi-channel solutions across a range of sectors, including retail, financial and logistics. Prior to Barclays, he was instrumental in the overhaul and re-engineering of, essentially creating a world class platform, delivering almost £2bn of ticket sales. Grljevic has also helped deploy some of the most ambitious IT transformations, namely at and Woolworths Australia. He has lived and worked in South Africa and Australia, and has an Honours degree from the University of KwaZulu-Natal.

Josko shared a few thoughts on digital and data ahead of the event:

You will be joining a panel on the topic of "Top tips for digital transformation" - As a preview into this discussion, what are your top 3 tips for others that you have learnt in your organisation about digital transformation?


  1. Digital transformation is not all about tech
  2. DT’s only succeed in conjunction with successful people and culture transformation
  3. Tech is easy, people and culture take work

The business landscape is being disrupted by two key factors; Digital and Data. The digital wave which has been pretty steady up to now, is getting bigger broader and faster every day. As it grows it’s changing the way we interact with customers and ultimately the way we do business. Uber, augmented reality, Facebook, Twitter to name a few are direct product of that digital shift. The rate of change and the factors that drive the discretion boil down to 4 things for me:

  • The reach provided by the internet and digitisation, levels the playing field making services and customers available to everyone.
  • Ability to foresee trends and being lean enough to quickly adapt to changes
  • User and customer experience becomes a differentiator in a commoditised market where competition is rife

 The Data wave has the potential to be even more disruptive than digital because data has intrinsic value.  And if you enrich that data with multiple sources then it makes that “product” makes it potentially even more valuable.


Agenda Sessions