James PriorSenior Director of Product Marketing Communications at SiFive
James Prior is Senior Director of Product Marketing Communications for SiFive. He received a Bachelor of Science degree in Electrical and Electronic Engineering from the University of Portsmouth in 1998. Since then he has held various roles including Systems Programmer for the University of Alabama at Birmingham, leading their smart grid infrastructure development, and technology journalist covering the gaming and desktop PC market. Before joining SiFive, James was Head of Channel Product Management for AMD's Client Business Unit, where he helped develop, market, and launch the AMD Ryzen and Ryzen Threadripper line of desktop processors.