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Stephen Lloyd Jones has helped deliver successful behaviour change programmes amongst businesses, commuters and residents and learned from other less successful activities in Hertfordshire, a car-centric part of the UK just north of London. Initially working with large employers in a role funded by the DfT’s Local Sustainable Transport Fund (LSTF), he has moved on to work with Development Management teams at County and District Council level and trialled the use of Section 106 and other sources to promote Developer-funded bus services and active travel using tools and techniques learned at previous marketing and customer insight roles at BT and agencies.