Speaker Warren Katz - Chief Marketing Officer, iDevices
- Balancing homebuilder & customer needs when building new homes
- Smart home advantages & disadvantages in new builds
- Pro installation vs DIY in today's marketplace
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Chief Marketing Officer at iDevices
Warren Katz is the Chief Marketing Officer at iDevices. He is responsible for all aspectsof iDevices Brand Management, Marketing, Sales, and Customer Experience. iDevices,the preeminent brand in the smart home industry, manufactures connected power,lighting, and climate control solutions for homeowners, professional installers, andbuilders alike. By designing and developing its technology in-house, iDevices is able toseamlessly connect people to their worlds and evolve their homes with thoughtfullysimple products that enhance everyday life. iDevices is a proud member of the Hubbellfamily of brands. Hubbell Incorporated is an international manufacturer of qualityelectrical and electronic products for a broad range of non-residential and residentialconstruction, industrial and utility applications.
As an experienced marketing strategist with an eye for creative execution, Warren has atrack record for delivering tangible results for a broad range of companies in thetechnology, telecommunications, and automotive industries. Prior to joining iDevices,he spent seven years with CMG Partners, a strategic marketing consulting firm, based inDurham, NC. While there, he led projects for clients such as Sprint, Comcast, andProgress Software. His work centered on driving top-line growth through new productdevelopment, brand and go-to-market strategy, and agency search/selection.
Prior to joining CMG Partners, Warren provided day-to-day marketing programmanagement at Digitas USA. While there he helped plan, test, launch, and measurenational marketing campaigns for major advertisers including American Express,General Motors, OnStar, and XM Satellite Radio.
In addition to holding a B.S. from the University of Vermont, Warren holds an M.B.A.from the F.W. Olin School of Business at Babson College.