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Dean Demellweek, MFA

Digital Innovation Strategist Covering Marketing, FinTech & Blockchain | Design Thinking Coach at BNP Paribas Corporate and Institutional Banking


Dean believes that the only sustainable way into the future is to have an integrated approach between business strategy, creativity and technology!

Dean has been working in the Financial Services industry for the past 11 years putting his beliefs into practice. He works closely with innovation programs for senior executives and employees as well as start-up accelerators.

Dean is also a speaker and blogger on innovation, and often participates in industry conferences and specialist panels. His main interest lies in the application of the blockchain technology in transforming business models. He is part of the Ethereum and R3 blockchain community and an active member of London’s vibrant Fintech scene (a member of FinTech London Tech Advocates and a mentor at Level39 - Europe's largest technology accelerator.)

Dean earned his MA in Applied Imagination in Creative Industries from the Central Saint Martins, University of the Arts London - which enriched and broadened his engineering background immensely. He is the author of “Rolling Concepts in Design Thinking”, a method which triggers creative thinking and increases the scope of generated solutions in Design Thinking and Innovation.

Learn more about Dean at and @DeanDemellweek