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James Taylor is the Managing Director at DriveNow UK, the revolutionary drive-by-the-minute flexible car sharing service from BMW. James has worked in senior marketing and operational roles for over 15 years across a variety of sectors and has been with DriveNow for the past three years, starting out leading the marketing, before taking over as Managing Director in May 2017. In that role, James is responsible for driving the growth of the UK business, raising awareness and promoting the benefits of car sharing for both customers and cities alike.