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Tim Smith

Design Principal at ustwo


Tim is Principal of Design at ustwo and Head of ustwo Auto, a focus that looks specifically at design problems in the automotive and mobility space. Tim has over ten years of visual and interaction design experience as well as over 20 awards and honours to his name.

Tim is also known for his illustration work and ability to expertly translate brand into interactive digital experiences. Having worked on a broad range of interaction design projects from apps to games to smart fridges to in-car HMI to museum installations and even cow-milking machines, his client experience includes Ford, Sony PlayStation, Toyota, Samsung, the Science Museum amongst many others.

Recently, Tim has co-authored an Automotive book released in 2014 which takes a deep look at how best to design for digital experiences and user behaviour within the automobile. Since then, Tim has gone on to work on a number of innovative human-machine interaction projects with major car manufacturers as well as research groups and universities.

Thanks to the success of his Automotive book, Tim was fortunate enough to be invited to Apple and meet with Jony Ive and his special projects team to discuss the future of human machine interfaces within the automotive space. He also had the chance to meet with Google’s Android Auto team during his time in San Francisco to discuss designing for driver distraction.

Since then, Tim has co-conceived innovative new concepts with the in-car cluster which gained much notoriety thanks to articles published in Wired, Engadget and many other industries blogs and is currently working on the follow up to his 2014 Automotive book.

Tim also has a miniature car collection, 700+ cars strong.