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Melanie Cook

Head of Strategy at SapientRazorFish


Technology enthusiast || Tedx Speaker || Future-proofer || Business and consumer strategist ||

I love nothing more than turning the latest advances in technology into strategies that will improve the lives of consumers.

Fear not Artificial Intelligence, Cloud Computing, crowdsourcing, IOT or the next cultural behemoth. My sweet spot is figuring out how these wonderful leaps can improve productivity, reduce waste, tailor experience and scale the human touch.

I always start with people. What does the customer want, what effect will change have on employees, where will the future of people lie? Then I go on to the enablers - culture, data and insight and organisational behaviour.

This doesn’t stop with businesses, I’m equally passionate about helping people make sense of how these changes impact their careers. My work with the Economist Intelligence Unit is part of a global movement that is uncovering what makes a great leader by crowdsourcing the traits and skills that inspire and motivate a workforce.

I'm devoted to ousting outmoded models of business and thinking; and replacing them with effective ones that use technology to augment human intelligence.

Agenda Sessions