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Vishal Bali Managing Director at GfK


Vishal Bali is the Managing Director, Client solutions and Innovation of GFK Asia and is responsible for driving client value and growth across GFK’s businesses in Asia Pacific

Vishal brings with him a total of 18+ years of experience in different roles working across 6 different countries. Prior to joining GFK in Singapore, Vishal was based in Shanghai and leading Nielsen’s business in China. He has held a variety of roles over his 15 years stint with Nielsen across multiple markets.

Vishal brings with him a wealth of experience in launching innovative measurement and analytics solutions such as world’s first network polling measurement based product in developing markets, South East Asia’s first smartphone metering solution and very recently China’s first cloud based Multi touch attribution system in collaboration with

Vishal has extensive experience in digital transformation and has worked with C-suite to design and launch programs across multiple markets.

Vishal holds a Postgraduate degree in Management from one of the top universities in India and has also written a research paper on ‘usability testing’.

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