TechXLR8 is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Brian Waterfield
Virtual Reality & High-end Visualisation Technical Lead (Research & Technology) at Jaguar Land Rover


I have great insight into ergonomics, product engineering, design and manufacturing both physical and virtual; I introduce virtual reality into JLR, in 2007 where I commissioned one of the world’s leading virtual environments the VRCAVE, evolving into the Virtual innovation centre that is operating today, supporting the vehicle development process.

My next step in the creation of the Virtual world, sees me building a new capability, and defining, developing a specialist team to deliver the Jaguar Land Rover digital twin.

I started my career in Jaguar Land Rover as a pattern maker but soon found the lure of technology to strong, so I engaged in all manner of technology learning, but mainly following me passion for the virtual world. This expertise has given me the tools to understand, develop and innovated immersive solution that are fit for purpose


Current direction: The next generation of Digital tools and techniques to drive Smart Connected Plant, Define the strategic direction for Visualisation, Virtualisation and Digitalization in the Manufacturing enterprise, Create scalable solutions that will evolve across the company, Create a collaborative, immersive and data driven environment, proving-out a range of innovative projects and techniques in the virtual world, Digital twin focused. Definition of the required software and hardware to support Visual/Immersive Method deployment, Definition of digital strategy, benchmarking and future capabilities, Visualisation/Immersive methods and tools training platforms.

I am also the co-founder of an organization based within the KTN to aid the growth and collaboration within the immersive technology field, connecting industries and building knowledge to maximize the digital revolution