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Chris Ward
Principal Consultant - Mapa Research at Informa Financial Intelligence

Profile

Chris conducts extensive research on the digital banking landscape to advise banks and credit unions on adopting new strategies, charting future growth, and tracking the customer journeys of their peers. As head of the firm’s Digital Banking Research consulting practice, he helps major financial brands in Europe and North America respond to competitive threats and assess new technologies to boost customer engagement, while using his industry insights to fuel product development. He shares his views in published commentary and frequently presents his research at industry events, most recently being published in American Banker’s “Truist’s pandemic chatbot could have staying power” article.