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VP, Middle East & Asia at Virgin Hyperloop One
Colin Rhys’ desire to explore the human experience in relation to environment and creativity launched in 2004, with his role as owner/executive director of the RHYS art gallery. Nine years, stunning international exhibitions in six different continents & over thirty-two countries later, RHYS was a globally-recognized brand. Ignited by his unequivocal success in fine arts, Colin was driven to the intersections of design and architecture in 2010.
He began building and designing bespoke residences in the greater Los Angeles area for the Xanadu Group, with the purpose to enrich human experience in physical spaces. By 2016, after recognized successes on multimillion dollar projects—several of which earned international acclaim, awards and critical acknowledgement, including multiple features on Bravo’s Million Dollar Listing – Colin was ready for his next creative evolution. Hyperloop became that visionary opportunity, where Colin’s experimentalist passion and
expertise in design intersect with a company whose mission will rewrite our ideas of transportation.
In bringing Virgin Hyperloop One (VHO) to the Middle East and Asia, Colin has played an instrumental role in leading the team that secured the world’s first commercial Hyperloop contract in history. He continues to develop global business development & sales strategy for VHO. Colin has led VHO’s efforts across the GCC region to become the pre-eminent Hyperloop Company. In doing so, he has presented to several world leaders including the HRH Crown Prince Mohammed bin Salman bin Abdulaziz of the Kingdom of Saudi Arabia, HH Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and Ruler of Dubai, and HH Crown Prince Salman bin Hamad bin Isa Al-Khalifa of Bahrain. Colin
launched Virgin Hyperloop One Vision for the Kingdom of Saudi Arabia in collaboration with Foster & Partners and recently curated the Hyperloop Exhibition, which launched at 2018 Venice Biennale.