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Dr. Sulkes has built long-term value in a series of start-ups serving life science companies who invest in innovative uses of data, analytics and communications to improve healthcare quality.
With an undergraduate degree from Dartmouth, and a joint MD/MBA degree from Tufts, he helped Zeiss launch the OCT device with global education efforts, led two medical education groups thru rapid growth and acquisition, led strategy efforts for WebMD/Medscape, authored a report on life science company data needs, co-founded a healthcare analytics company, Prognos.ai, and served as a Board Director and President of the non-profit Alliance for Continuing Education in the Health Professions.
As H&W's Chief Data Officer, Dr. Sulkes, defines the H&W data and insights offering, shapes and oversees all H&W data and insights engagements, and collaborates with agency teams and clients to identify appropriate resources from across the network to address client needs.
WPP Health & Wellness (H&W) is a horizontal division of WPP created to mobilize the vast network of communications resources on behalf of clients in the H&W sector. Data is at the core of everything WPP H&W does. It fuels all our processes, is the basis of actionable insights, enables laser sharp targeting, and ultimately delivers a competitive advantage for our clients.