This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Grade: Industrial Engineering (Polytechnic Engineer Scholl of Madrid)
Post-graduate course: Quality Management (AENOR)
Master: Development and Leadership Program (IE)
During the last 20 years, I have been developing different functions and projects in Heineken Spain, related to the creation of new models and processes of post-sales services for the HORECA industry.
My main task has been to participate and collaborate in the development of policies, processes and innovations tools within the structures / teams / forums of Heineken for the technological and commercial development of the market, at local & international level.
Part of my last role as Innovation & Technology Manager in On Trade, we are developing digital transformation initiatives to "connect" with our customers, through tools such as Apps, Web services and IoT technology.
I am passionate about the digital transformation that we live, and the opportunity to be a Game Changer in the market.