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Promotes, drives and implements different immersive methods and tools into the product development process at Electrolux Europe, inspiring and supporting the Electrolux Global community on utilising VR/AR/MR for storytelling, design reviews/evaluations, user & consumer testing, concept demonstration and validation, and more to come. Tech enthusiast, always scout for new techs that can contribute on leveraging the human experience not only at the people's home, but on the working environment as well.