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With 20 years of global experience in the technology sector, Sharifah leads the front end of Intent HQ’s business and drives its Customer First thinking. Over the last decade, she has delivered customer intelligence capabilities for Vodafone, Orange, American Express, Sony, SingTel, Sears, MGM International and more recently Telefonica and Verizon. Sharifah sits on the advisory board for a number of technology start-ups and is actively involved in the not-for-profit sector.