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Edmund Rey Santos
Strategic Projects Management Lead at Smart Communications


Edmund Rey “ER” Santos is currently the lead of SMART Communication’s Strategic Programs handling business and customer analytics, data monetization, personalization and CX strategy. He started his career as an engineer and solutions architect to some leading IT and Telco companies in the country. He then took leadership and consultancy roles on several other companies covering IT solutions, product development, technology, process improvement, digital transformation and experience design serving top 1000 and emerging global companies across different industries (e.g. telco, retail, insurance, electronics, finance, healthcare, travel, advertising, consumer). ER specializes in integrating purpose-driven, service-oriented and human-centered designs across technology and business. He is also a certified CX and Product Innovator, Design Sprint Facilitator. Before joining SMART, ER was an active freelance consultant to some micro, small enterprises and startups for social media management, business strategy, technology enablement, branding, product design, among others.

Outside his corporate life, ER frequently conducts seminars and workshops on design thinking, service design, telco 101, digital addiction, servant leadership, personal development, organization development and teambuilding. He dedicates his free time doing volunteer works on photography, film production, bible teaching, theatre, multimedia arts and leading the youth in church. He loves sports and music, and currently learning to play the saxophone. 

Agenda Sessions

  • Taking data driven decisioning: A closer look at the relationship between human and machine