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Mahmoud Dasser
International Sales & Marketing Executive | Ex. Chief Marketing and Partnership Officer at Telekom Malaysia


As the Vice President  & Chief Marketing Officer, Mahmoud Dasser is responsible for TM ONE’s marketing strategy, execution and customer engagement delivered via TM ONE Experience Centre.  He is modernising  and overseeing all dimensions of Marketing across traditional and digital channels and partnerships.

Prior to his relocation to Malaysia, he was the Vice President at Etissalat Group in Saudi Arabia, where he established new alliances and partnerships with global and Technology & Cloud Services players to accelerate a number of country transformation initiatives in health, education, smart cities and financial services.

Mahmoud is a 16-year Cisco veteran who has taken on a wide variety of international leadership roles in both developed and developing countries. Prior to joining Cisco, Mahmoud had various leadership roles within Swisscom, where he supported the top Swiss multinational corporation in their business transformation and globalisation efforts.

Mahmoud holds an Engineering Degree in Telecommunications from Telecom Paris Tech, French engineering school. Originally from Morocco, Mahmoud spent more than 20 years in Geneva, Switzerland with his wife and two children, and now lives in Kuala Lumpur.

Agenda Sessions

  • How can real-time analytics lead to timely and higher quality marketing interactions with customers?