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Pedro Uria Recio
Vice President, Head of Analytics at Axiata


Pedro URIA RECIO is a senior marketing leader, highly experienced in data analytics, Artificial Intelligence, product marketing and P&L management. As the head of Axiata Analytics, Pedro Uria-Recio leads advanced analytics and AI across the operational companies of Axiata Group, a telecom and digital conglomerate in 11 Asian countries. With a cross-functional team of 50 marketing specialists, data scientists and engineers as well as digital professionals, Pedro focuses on marketing analytics, digital growth hacking as well as new revenue streams. Prior to this role, Pedro was a management consultant in the technology and banking industries at McKinsey & Company, where he worked on marketing, analytics, digitization and transformational programs. Pedro also worked in IT architecture in Veolia Water in Hong Kong and Shenzhen, as well as in Research & Development in France Telecom in Paris. Pedro holds an MBA from the University of Chicago Booth School of Business. Pedro is passionate about nature, running and literature.

Agenda Sessions

  • Top 25 mistakes telecom operators are making in their advanced analytics programs

  • Panel discussion: Unlocking opportunities from big data and AI in a core telco environment