Adaora OkelekeSenior Analyst at Ovum
Adaora Okeleke is a senior analyst in Ovum's Telecoms Operations and IT team. She specializes in artificial intelligence for the telco network and supporting operations, big data and analytics, customer experience management, customer relationship management, and vendor services.
Her research helps telecoms service operators and telecoms software providers make better informed decisions on the critical business and operations issues that affect their companies.
She’s provided key market information in several reports including Ovum’s report series on “Using AI to improve network operations”, the 2017 Ovum Decision Matrix on customer analytics tools and the 2018 Ovum Decision Matrix on network analytics tools used by telcos. These reports assessed the key drivers, trends and key players in the analytics and AI market for telecoms. They’ve proved to be invaluable to companies working in the telecoms industry.
Adaora holds a BEng degree from University of Nigeria, Nsukka and an MSc degree from Imperial College London. Before joining Ovum, Adaora worked as a Quality Assurance Officer for software company, Socketworks Ltd. and as an RF Planning and Optimization Engineer for Motorola Inc.