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As the Head of Business Analytics Practice for Nokia, Preetha has a global remit to provide insights to the enterprise segments, by squeezing out insights from telco data from mobile operators. Preetha slaved through a BEng degree in Computing from Imperial College – well before the days of big data analytics and in the early days of GSM! She has worked in the IT/logistics industry providing automation solutions for logistics & healthcare, prior to joining telecoms in its hey days. Having led professional services teams to do complex system integration sales and deliveries in APAC for more years than she cares to remember, she is now putting her INSEAD MBA investment to good use – and has switched focus to the enterprise segments, building on the core competence from the telco world.”