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3-4 November 2021
Mercure Hotel, MOABerlin

Eddie Short
Chief Data and Analytics Officer at Telefonica UK


Eddie Short is CDAO for Telefonica UK. He is a leading global expert in growth, expansion, innovation and transformation, with specific focus on Data, Analytics, Artificial Intelligence. His expertise is proven across multiple industries and geographies to drive Growth, Risk and Cost outcomes. He has operated as both a Global CDO and a senior Consulting Partner with the following key themes:

  • Has pioneered and led application of Data and Analytics for bottom & top line growth for 20 years.
  • Designed, led and delivered on a global scale and designed, transformation programmes up to $1billion and across 50 countries. Uniquely brings the connection between Data and Value.
  • Created cross-disciplinary and cross-cultural teams driving Growth and Transformation across Europe, Asia and North America, with P&L responsibility >>$100Mn.

Agenda Sessions

  • Keynote Panel: Using AI to Better Understand Customer Commerce Journeys