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Informa
Oct 24
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09:00 - 09:10 10 mins
PLENARY KEYNOTES
Chairperson’s Opening Remarks
09:10 - 09:40 30 mins
PLENARY KEYNOTES
Keynote: Big Data Opportunities in a Core Telco Environment
  • Susan Wegner - VP Data Management, Architecture and Analytics, Deutsche Telekom
more
A concept for group-wide data management

Derive data policies, guidelines and standards

Enable quick wins with effective data exploitation


09:30 - 09:50 20 mins
PLENARY KEYNOTES
Keynote: The Customer Driven Company and Privacy Marketing
  • Ludovic Lévy - Vice President, Global Data Strategy & Governance, Orange Group
more

How big data enables companies to be finally truly customer driven


What is privacy marketing?


How privacy marketing can drive business value creation out of personal data


09:50 - 10:10 20 mins
PLENARY KEYNOTES
Efficient Data Governance with Machine Learning Data Integration
  • Ignacio Barbudo - Senior Product Manager, Huawei
more
Telcos Data Governance challenges

Intelligent data integration solution

Case study of this in practice


10:10 - 10:30 20 mins
PLENARY KEYNOTES
Keynote: The Small Data Revolution
  • Andres Vegas - Global Big Data Director, Telefónica
more
  • Quick and instant analysis of small datasets
  • How small data is driving IoT
  • Can small data become bigger than big data?
10:30 - 11:10 40 mins
PLENARY KEYNOTES
Executive Panel: Creating a Sustainable Analytics Culture
  • Moderator Jonathan Lakin - CEO, Intent HQ
  • Susan Wegner - VP Data Management, Architecture and Analytics, Deutsche Telekom
  • Tony Gill - Chief Data Officer, Lebara
  • Andres Vegas - Global Big Data Director, Telefónica
more
  • Ensuring cross-functionality between departments
  • Meetings undersupply of talent problem
  • Ensuring projects are executed with data-driven philosophy in mind
11:10 - 12:10 60 mins
Main agenda
Coffee & VIP Speed Networking
12:10 - 12:30 20 mins
NETWORK ANALYTICS
Optimizing Quality of Experience through Analytics
  • Dennis Lorenzin - VP Network Planning & Optimization, Nokia
more

    • Why has analytics become an imperative?
    • How can telcos boost QoE?
    • What is the role of AI in future networks?

12:30 - 13:00 30 mins
NETWORK ANALYTICS
Panel Discussion: Compatibility of Legacy Systems with a Real-Time Analytics Approach
  • Moderator Justin van der Lande - Principal Analyst, Analysys Mason
  • Wojciech Dziunikowski - Head of Integrated Assurance & Analytics Product Management, Comarch
  • Pavle Belanovic - Project Lead, Swisscom
  • Hiroyuki Ishii - Manager of Big Data Group, NTT DOCOMO
more
  • How next-generation Data Analytics will be implemented next to and on top of legacy systems
  • Methods to refine the capability of legacy systems
  • How the existence of legacy systems does not preclude operators from extracting valuable data-driving insights
  • Decommissioning legacy platforms where necessary
13:00 - 13:20 20 mins
NETWORK ANALYTICS
Integrated Assurance & Analytics - Overcoming the Challenges of SDN/NFV
  • Wojciech Dziunikowski - Head of Integrated Assurance & Analytics Product Management, Comarch
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    • What are the current challenges in realizing SDN/NFV promises?
    • What types of insights can be provided through merging network and IT data together?
    • How will integrated assurance & analytics be used to shape SDN/NFV deployments? 

12:10 - 12:40 30 mins
INNOVATION & INSIGHT
Panel Discussion: Improving QoS With Big Data Analytics in the Service and Network Domains
  • Moderator Sandra O'Boyle - Senior Analyst, Heavy Reading
  • Larry Rouse - Principle Consultant, Dell EMC
  • John English - Sr. Solutions Manager, NETSCOUT
  • Lorenzo Minelli - Head of Analytics Solutions & Innovation, Nokia
more

Supporting better capacity planning

Improving traffic management

Ensuring effective service assurance

12:40 - 13:00 20 mins
INNOVATION & INSIGHT
Analytics as a Foundation for Digitalization
  • Kristofer Ågren - Head of BI and Data Analytics, Tele2
more
  • Improve delivery times
  • Generate revenues faster
  • Reduce the workload of Data Scientists
13:00 - 13:30 30 mins
INNOVATION & INSIGHT
The Importance of Data Governance
  • John English - Sr. Solutions Manager, NETSCOUT
more
  • How to ensure source data can be trusted
  • Developing robust data quality parameters
  • Ensuring data support positively impacts customer experience
13:20 - 14:30 70 mins
Main agenda
Networking Lunch, Hosted Lunch Tables & Product Demonstrations
14:30 - 14:50 20 mins
INNOVATION & INSIGHT
Raw Data to Perfect data
  • Joar Andersson - Alliances Director, DigitalRoute AB
more

The hidden success factors to Machine Learning

A real use-case: from raw data to prediction and control

14:50 - 15:10 20 mins
INNOVATION & INSIGHT
IoT Data Analytics Cchallenges in Mobile Networks
  • Peter Zidar - Head of Research Projects, Telekom Slovenije
more
  • EU research projects related to smartmeters
  • Challenges faced by IoT data collection and analysis
  • Role of 5G in future IoT
15:10 - 15:30 20 mins
INNOVATION & INSIGHT
Unlocking New Revenue Streams with Location
  • Laurent Michel - CMO, Intersec
more

    • Scale up geolocation from individual to mass-scale and in real time
    • Create actionable contextual insights with fast data
    • Add intelligence to monetize new services

14:30 - 15:00 30 mins
NETWORK ANALYTICS
Predictive Network Simulation for Optimal Investments
  • Marco de Nooijer - Director of Big Data, KPN
more
  • Predicting future network bottleneck
  • Optimal investment scenarios
  • Visualization of simulation
15:00 - 15:30 30 mins
NETWORK ANALYTICS
Panel Discussion: Self-service Vs Centralised Analytics
  • Moderator Justin van der Lande - Principal Analyst, Analysys Mason
  • Marco de Nooijer - Director of Big Data, KPN
  • Daniel Henneke - Production Architect, Swisscom
  • Stephen Doyle - Technical Architect, GSMA
  • Stephen Bowker - CEO & Co-Founder, CARDINALITY
more
  • Closed or open access to data?
  • Quality vs. Speed
  • Ensuring key insights are not missed
  • Avoiding the misinterpretation of data
  • Performing the right analysis
15:30 - 16:20 50 mins
Main agenda
Coffee, Networking & Exhibition Visit
16:20 - 16:40 20 mins
VALUE CREATION & CUSTOMER RETENTION
Business Value Creation with an Integrated Data Analysis Platform
  • Hiroyuki Ishii - Manager of Big Data Group, NTT DOCOMO
  • Rubén Manzano - Technical Director, Big Data and Digital Marketing, DOCOMO Digital
more
  • Service-quality-based silent failure detection
  • Business value creation from DOCOMO integrated data analysis platform
  • Forecasting taxis demand with AI
  • Serving banner ads using bandit model
16:40 - 17:00 20 mins
VALUE CREATION & CUSTOMER RETENTION
Data Monetisation Using Micro-Proximity Cellular Sensors
  • James Harrow - CTO Presence, ip.access
more
  • How operators can use Micro Proximity solutions to monetise their spectrum and big data assets
  • Building the business case – what is valuable, who will buy, how much will they pay?
  • Exploring sectors other than just retail
  • Building a commercial solution ready for scale
17:00 - 17:20 20 mins
VALUE CREATION & CUSTOMER RETENTION
Customer Churn Prevention with Predictive Analytics
  • Federico Castanedo - Lead Data Scientist, Vodafone Spain
more
  • Role of Big Data in churn prediction
  • Identification of customers at churn risk – segmentation and prediction
  • Churn root cause analysis to identify drivers and levers
  • Offline versus online prevention and retention 
17:20 - 18:00 40 mins
VALUE CREATION & CUSTOMER RETENTION
Panel Discussion: Generating New Revenue Streams & Identifying Revenue Risk with Data Analytics
  • Moderator Justin van der Lande - Principal Analyst, Analysys Mason
  • Roman Postnikov - Director, Customer Analytics and Segment Marketing, MegaFon
  • Stephen Doyle - Technical Architect, GSMA
more
  • Identifying the potential value of the problem you’re trying to resolve
  • Selling analytics and insights as opposed to raw anonymized data
  • Creating an improved revenue administration and revenue model
16:20 - 16:50 30 mins
DIGITAL TRANSFORMATION
Support Digital Transformation with Data Analytics
  • Imre Szucs - Director of Data and Analytics, Telenor Hungary
more

Moving from business support function to support strategy

Role of Data Analytics in Digitalization

Modify traditional BI to fulfill new responsibilities

Value creation roles of data analytics

16:50 - 17:20 30 mins
DIGITAL TRANSFORMATION
Mining Crowd Sourced Smart Phone Data for Network Quality Analysis
  • Erdem Koc - Expert Field Quality Assurance Engineer, Turkcell
more

Crowd sourcing via smart phones: challenges and its potential

Defining a CS frame-work: why and how?

Real life cases and results for mobile network quality analysis

17:40 - 18:40 60 mins
Main agenda
Telco Data Analytics Awards & Cocktail Reception