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09:00 09:10 (10 mins)

Main agenda

Chairperson’s Opening Remarks

09:10 09:40 (30 mins)

Main agenda

Keynote: Addressing Network Obstacles with Smart Data Analytics

  • Establishing an architectural framework to applying data analytics to cellular networks
  • Moving towards a proactive data-driven decision-making process
  • Turning Big Data into Smart Data
  • Susan Wegner - Global Chief Data Officer, Deutsche Telekom

09:30 10:00 (30 mins)

Main agenda

Executive Panel: Creating a Sustainable Analytics Culture

  • Ensuring cross-functionality between departments
  • Meetings undersupply of talent problem
  • Ensuring projects are executed with data-driven philosophy in mind
  • Susan Wegner - Global Chief Data Officer, Deutsche Telekom
  • Chema Alonso - Chief Data Officer, Telefónica
  • Bjørn Ivar Moen - Chief Marketing Officer & Head of Mobile, Telenor Norway
  • Tony Gill - Chief Data Officer, Lebara

10:00 10:20 (20 mins)

Main agenda

Moving towards a Flexible Open-Source-Based Analytics Framework

  • Migrating away from long-grown, heavily integrated, monolith-type applications
  • Effectively replacing old systems
  • The potential role open innovation & crowdsourcing can play to drive new analytics opportunities

10:20 10:40 (20 mins)

Main agenda

Keynote: The Small Data Revolution

  • Quick and instant analysis of small datasets
  • How small data is driving IoT
  • Can small data become bigger than big data?
  • Chema Alonso - Chief Data Officer, Telefónica

10:40 11:10 (30 mins)

Main agenda

Executive Panel: Leveraging Data for Edge Computing

  • Real time data analysis
  • AI to drive automation at the edge and to increase application intelligence
  • Preserving privacy
  • Brendan O'Reilly - Chief Technology Officer, O2 Telefonica
  • Ludovic Lévy - Vice President, Global Data Strategy & Governance, Orange Group

11:10 12:10 (60 mins)

Main agenda

Coffee & VIP Speed Networking

12:10 12:30 (20 mins)

Main agenda

Uptime Management – Avoiding Network Failure with Predictive Analytics

  • Predicting network behavioural failures and aging before they pose a significant problem
  • How it applies to demand and capacity management
  • Brendan O'Reilly - Chief Technology Officer, O2 Telefonica

12:30 12:50 (20 mins)

Main agenda

Optimizing Quality of Experience through Analytics

Why has analytics become an imperative?


How can telcos boost QoE?

What is the role of AI in future networks?


  • Dennis Lorenzin - VP Network Planning & Optimization, Nokia

12:50 13:20 (30 mins)

Main agenda

Panel Discussion: Compatibility of Legacy Systems with a Real-Time Analytics Approach

  • How next-generation Data Analytics will be implemented next to and on top of legacy systems
  • Methods to refine the capability of legacy systems
  • How the existence of legacy systems does not preclude operators from extracting valuable data-driving insights
  • Decommissioning legacy platforms where necessary
  • Moderator Justin van der Lande - Principal Analyst, Analysys Mason
  • Wojciech Dziunikowski - Head of Integrated Assurance & Analytics Product Management, Comarch
  • Pavle Belanovic - Project Lead, Swisscom

12:10 12:40 (30 mins)

Main agenda

Panel Discussion: Improving QoS With Big Data Analytics in the Service and Network Domains

Supporting better capacity planning

Improving traffic management

Ensuring effective service assurance

  • Moderator Sandra O'Boyle - Senior Analyst, Heavy Reading
  • Anton Prenneis - Director of Solutions Management, Data Analytics & Hosted NFV, Dell EMC
  • Lorenzo Minelli - Head of Analytics Solutions & Innovation, Nokia

12:40 13:00 (20 mins)

Main agenda

Analytics as a Foundation for Digitalization

  • Improve delivery times
  • Generate revenues faster
  • Reduce the workload of Data Scientists
  • Kristofer Ågren - Head of BI and Data Analytics, Tele2

13:00 13:30 (30 mins)

Main agenda

The Importance of Data Governance

  • How to ensure source data can be trusted
  • Developing robust data quality parameters
  • Ensuring data support positively impacts customer experience

13:20 14:20 (60 mins)

Main agenda

Networking Lunch, Hosted Lunch Tables & Product Demonstrations

14:20 14:40 (20 mins)

Main agenda

Integrated Assurance & Analytics - Overcoming the Challenges of SDN/NFV

What are the current challenges in realizing SDN/NFV promises?


What types of insights can be provided through merging network and IT data together?

How will integrated assurance & analytics be used to shape SDN/NFV deployments? 


  • Wojciech Dziunikowski - Head of Integrated Assurance & Analytics Product Management, Comarch

14:40 15:10 (30 mins)

Main agenda

Panel Discussion: Self-service Vs Centralised Analytics

  • Closed or open access to data?
  • Quality vs. Speed
  • Ensuring key insights are not missed
  • Avoiding the misinterpretation of data
  • Performing the right analysis
  • Moderator Justin van der Lande - Principal Analyst, Analysys Mason
  • Marco de Nooijer - Director of Big Data, KPN
  • Daniel Henneke - Production Architect, Swisscom

15:10 15:30 (20 mins)

Main agenda

Predictive Network Simulation for Optimal Investments

  • Predicting future network bottleneck
  • Optimal investment scenarios
  • Visualization of simulation
  • Marco de Nooijer - Director of Big Data, KPN

14:20 14:40 (20 mins)

Main agenda

Keynote: Harmonising Analytics and Privacy to Create Value out of Data

Data privacy as a business driver


The importance of establishing customer trust

Creating a sustainable and transparent strategy to improve customer experience


  • Ludovic Lévy - Vice President, Global Data Strategy & Governance, Orange Group

14:50 15:10 (20 mins)

Main agenda

Data Plumbing – Managing Unstructured Data

  • Non-relational data formats
  • Data and systems plumbing to handle huge new workloads

15:10 15:30 (20 mins)

Main agenda

Leveraging Big Data to Gain Significant Competitive Advantage

  • How advanced data analytics tools can offer significant potential to create financial value and competitive advantage
  • Generating real-time insights into finance, sales, marketing and product development

15:30 16:30 (60 mins)

Main agenda

Coffee & VIP Speed Networking

16:30 16:50 (20 mins)

Main agenda

Advantage of Edge Computing Analysis for the IoT

  • Avoiding network traffic
  • Faster response times by analysing data on the edge
  • Faster ROI through flexible edge analytics

16:50 17:10 (20 mins)

Main agenda

Enabling Real-time Data Management of IoT Data

  • Processing data at high speeds
  • Mining, analysing and detecting patterns of interest
  • Running big data analytics on “data at rest”

17:10 17:40 (30 mins)

Main agenda

Panel Discussion: Deriving High Value Data from IoT Using Cloud Analytics

  • Increased speed and flexibility
  • Reduced costs
  • Enterprise support capabilities
  • Driving predictive maintenance strategies
  • Moderator Sandra O'Boyle - Senior Analyst, Heavy Reading

16:30 16:50 (20 mins)

Main agenda

Business Value Creation with an Integrated Data Analysis Platform

  • Service-quality-based silent failure detection
  • Business value creation from DOCOMO integrated data analysis platform
  • Forecasting taxis demand with AI
  • Serving banner ads using bandit model
  • Hiroyuki Ishii - Manager of Big Data Group, NTT DOCOMO

16:50 17:10 (20 mins)

Main agenda

Customer Churn Prevention with Predictive Analytics

  • Role of Big Data in churn prediction
  • Identification of customers at churn risk – segmentation and prediction
  • Churn root cause analysis to identify drivers and levers
  • Offline versus online prevention and retention 
  • David Millan - Director, Big Data & Advanced Analytics, Vodafone Spain

17:10 17:40 (30 mins)

Main agenda

Panel Discussion: Generating New Revenue Streams & Identifying Revenue Risk with Data Analytics

  • Identifying the potential value of the problem you’re trying to resolve
  • Selling analytics and insights as opposed to raw anonymized data
  • Creating an improved revenue administration and revenue model
  • Moderator Justin van der Lande - Principal Analyst, Analysys Mason
  • Roman Postnikov - Director, Customer Analytics and Segment Marketing, MegaFon
  • Syed Hasnain - Senior Manager Internet & Data Services Planning, Operations, Du

17:40 18:40 (60 mins)

Main agenda

Telco Data Analytics Awards & Cocktail Reception