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Informa
Oct 25
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09:00 - 09:10 10 mins
PLENARY KEYNOTES
Chairperson’s Opening Remarks
09:10 - 09:30 20 mins
PLENARY KEYNOTES
The Use of Analytics to Meet Customer Demands and Optimize Sales Channel Performance
  • Kaja Fjørtoft Ystgaard - Head of Analytics, Telenor
more

Putting the customer first


Meeting the expectations of Telenor customers

Introducing evolved business practices to meet increasing demands of subscribers


09:50 - 10:20 30 mins
PLENARY KEYNOTES
Executive Panel: How to Operate with Both Old and New Architecture and Infrastructure
  • Moderator Volker A. Pfirsching - Partner, Arthur D. Little
  • Pratik Bose - Head of Mobile Big Data Solutions, EE/BT
more
  • Ensuring both flexible and responsive architecture and tools for business model innovation
  • Reducing the impact of latency
  • The technical and business challenges posed by operating different generation architecture
10:00 - 10:20 20 mins
PLENARY KEYNOTES
Network Function Virtualization Analytics
  • Larry Rouse - Principle Consultant, Dell EMC
more
  • Ensuring quality of service by monitoring and analysing SLAs
  • Creating a common layer for unprecedented data collection
  • Optimising capital expenditure
10:20 - 10:50 30 mins
PLENARY KEYNOTES
Big Mobile Data for Sustainable Development
  • Nuria Oliver - Director of Research in Big Data and Advanced Analytics, Vodafone, Vodafone
more

Achieving sustainable development goals through the analysis of telco data

The value of aggregated telco data

What needs to be addressed before this opportunity turns into a reality

How to realise this vision?

10:50 - 11:50 60 mins
Main agenda
Coffee & VIP Speed Networking
11:50 - 12:10 20 mins
SECURITY & LOCATION BASED SERVICES
Securing Data
  • Marc van Kasteren - Senior Security Officer, KPN
more

Data & Privacy

Data & Information Security

Best Practices


12:10 - 12:30 20 mins
SECURITY & LOCATION BASED SERVICES
Transforming Out-Of-Home Advertising through AI Based on Telecom Data
  • Roman Postnikov - Director, Customer Analytics and Segment Marketing, MegaFon
more

Machine learning framework and platform for massive online data processing


AI to improve telecom location data accuracy up to 50 meters

AI as a media planner - fully automated media plan generation for individual Digital OOH screens based on machine learning capabilities and telecom data

How this project drives transformation of OOH industry


12:30 - 12:50 20 mins
SECURITY & LOCATION BASED SERVICES
Big Data for Mobile Network Location Analytics
  • Stephen Doyle - Technical Architect, GSMA
more

Benefit from enriching, analyzing and visualizing data


Applications for aggregated mobile location analytics

Use of mobile location in social good applications

Ensuring responsible approaches to privacy and confidentiality

Common approaches for distribution of analytics

11:50 - 12:10 20 mins
ADVANCED ANALYTICS
Automated Simplicity – Machine Learning Driven Streaming Analytics Solution Delivering Improved Customer Experience
  • Emon Haque - Senior Product Manager – Analytics and Big Data (Service Assurance Business Unit), Anritsu
more
  • Auto detection of customer impacting network issues using machine learning algorithm
  • Streaming analytics enabling true real time problem detection
  • Automated root cause analysis using neural network algorithm
  • Utilizing the power of social media to calculate NPS in real time
12:10 - 12:40 30 mins
ADVANCED ANALYTICS
Panel Discussion: The Potential of AI, MI, Deep Learning, Prescriptive and Cognitive Analytics
  • Moderator Justin van der Lande - Principal Analyst, Analysys Mason
  • Marco de Nooijer - Director of Big Data, KPN
  • Martin Lechner - Head of Big Data Mobility Insights, Swisscom
  • Guillermo Christen - Chief Technology Officer, Intent HQ
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  • Integrating AI and Machine Learning into existing analytical solutions
  • Reducing the need for data scientists
  • Machine learning making sense of unstructured and unused data
  • Privacy Concerns
  • Vision API
12:40 - 13:00 20 mins
ADVANCED ANALYTICS
Virtual Network NPS – Machine Learning for Market-Wide Detractor Prediction
  • Assaf Aloni - Chief Marketing Officer, Cellmining
more

How to achieve market-wide detractor prediction


Reducing churn by automating actions based on Virtual Network NPS

Prioritizing network maintenance and rollout activities

13:10 - 14:10 60 mins
Main agenda
Networking Lunch, Hosted Lunch Tables & Exhibition Visit
14:00 - 14:30 30 mins
BUSINESS USE CASES – EXTENDING DATA ANALYTICS SOLUTIONS TO THE CUSTOMER
How Proximus uses Network Analytics to drive Return on Capital Deployed
  • Sven Leleux - Technology Strategy Manager, Proximus
more

The journey towards smart investment starts with moving away from “my excel sheet”;


Network CAPEX efficiency gains come from embedding big data in the day-to-day operational decisions;

360° profiles for each investment project, tested business logics and granular targets significantly change prioritizations;

Driving returns is end to end process encompassing planning, rollout, go to market with feedback loops on benefit management;

Proximus partners with Real Impact Analytics to innovate at the very core of Telco value creation.


14:40 - 15:10 30 mins
BUSINESS USE CASES – EXTENDING DATA ANALYTICS SOLUTIONS TO THE CUSTOMER
Telefónica Case Study – Cycling Analytics & IoT
  • Pedro A. de Alarcon - Head of Big Data for Social Good, LUCA – Telefonica
more

Big Data & analytics driving transformations in sports

Gaining insights at both individual and team level

Improving riders’ performance using the latest techniques in Machine Learning & Big Data

14:10 - 14:30 20 mins
PARTNERSHIPS & THE ROLE OF ANALYTICS
The Trifecta of a Customer Analytics Approach
  • Srinath S. - Head of Business – Analytics, Subex
more

Customer demands increasing in volume and sophistication

Leveraging customer data – approaches and shortfalls

Agility, ROI and consumption

Driving business outcomes from customer data


14:30 - 14:50 20 mins
PARTNERSHIPS & THE ROLE OF ANALYTICS
'Big Data in Real-Time'- Delivering a 'Insight' Driven Business
  • Pratik Bose - Head of Mobile Big Data Solutions, EE/BT
more

Demand supply challenges for telcos in today’s dynamic environment

Real-time big data use cases

Capability framework and challenges to overcome

14:50 - 15:10 20 mins
PARTNERSHIPS & THE ROLE OF ANALYTICS
Leveraging Big Data and Machine Learning for Telco Margin Optimization
  • Yusuf Butun - Global Solution Manager, Analytic Solutions, SAP Telecommunications
more
  • Leveraging new technologies to continue to grow the business and increase profitability

    Real world examples of big data impacting the business today

    Exploring future opportunities that will transform the business leveraging artificial intelligence and machine learning technologies


15:10 - 16:00 50 mins
Main agenda
Coffee, Networking & Exhibition Visit
16:00 - 16:10 10 mins
DRAGONS’ DEN
Weplan Analytics
more
16:10 - 16:20 10 mins
DRAGONS’ DEN
Competitive Network Analytics
16:20 - 16:30 10 mins
DRAGONS’ DEN
Introducing ‘Augura’, Actionable Insights for Telco's Marketing Managers
16:45 - 17:20 35 mins
THINK TANKS
Sessions
more

IoT Data Analytics Challenges in Mobile Networks

-Peter Zidar, Head of Research Projects, Telekom Slovenia

The Use of Analytics in the Operations Domain

-Daniel Henneke, Production Architect, Swisscom

How "Real-Time" Does Real Time Analytics Need to Be?

-Prabhu Somasundaram, OSS Architect, AT&T