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“Telefónica believes that digital life is life itself, and technology is an essential part of being human. This is why we aim to create, protect and boost connections in life, so people can choose a world of unlimited possibilities. To serve our 322 million clients across 21 different countries, we believe that being a data-driven company is fundamental – with the ultimate goal of delighting them on a daily basis.

Over the past few years, we have taken a fully data-driven approach to our transformation both internally and externally, investing €6 billion euros in R&D annually and forming innovative business units such as Smart Steps and Smart Digits, as well as acquiring companies such as Synergic Partners and ElevenPaths, reinforcing our leading position in the Big Data and Cybersecurity space. As well as this, we have recently founded the Data Science Awards, recognizing the leading Data Science talent in our footprint.

Big Data and Advanced Analytics is a priority for Telefónica in extracting value from our data, allowing us to anticipate our customer’s needs better, providing personalized products and services and inspiring our customers to get the most of their devices and technology. In our B2B business, we are also bringing our know-how to a wide range of sectors with Big Data consultancy, Business Insights, Data Management and cutting-edge tools and infrastructure solutions."

For more information, please visit

Telefonica's Vision & Values
Information on Big Data
Telefonica's Smart Steps