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Rob McLaughlin Head of Digital Decisioning & Analytics at Sky UK

Profile

An experienced digital marketing professional and a proven leader in the field of data & analytics with a track record of bringing customer data into the complex marketing and technology landscape. Most recently pioneering the application of artificial intelligence & machine learning to drive business results.

A combination of visionary and pragmatist, Rob creates solutions which blend established business processes with bleeding edge techniques. Having worked both as a consultant and in-house he has in depth knowledge of how businesses from multiple verticals can leverage data to power efficiency and growth.

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