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Head Quants Lab at Orange Silicon Valley
Ashish is a seasoned leader with over 15 years of experience working for large organizations, with focus on launching products in strategic and growth areas. Ashish works on bridging the technology and service innovation gaps by actively engaging with North American startup ecosystem to develop solution stack. In his current role as Head Quants Lab, Ashish is focused on delivering marketing analytics and customer insights solutions to Orange marketing teams.
What will be the single biggest innovation for the telco in the next five years?
Data driven customer journeys to delight existing and potential customers across digital touch points.
What, in your opinion, is the technology which will change the nature of the game in this space? Is there a single one?
Starting with AI based chat bots and connecting single customer across channels to offer story telling experience
Who in your opinion are the most innovative players in the space at the moment – and why?
Google’s Project Fi as trend setter– predominantly digital channel for customer interaction. One number to talk across devices.
Do you anticipate privacy regulations to affect the ways in which telcos are able to monetise their data – and if so, how so?
Of course. Although Europe is restrictive based on geography and opt-in, FTC has taken a stance about explicit opt-in for sharing subscriber data with 3rd party. Thus focus would be on building services where subscribers see value, and in return opting in to share the data.
Will predictive analytics transform the relationship between telco and subscriber?
For Telcos Predictive analytics has the promise to eliminate friction across customer touch points. Predictive analytics is going to help with scaling network outage detection, proactive customer service and enabling offers that delight customers.