Doug CoombsDigital Business Automation at IBM
Doug Coombs has over 25 years’ industry experience. Based in the UK, he is primarily responsible for supporting IBM’s digital business automation (dba) strategy to clients across any industry sector, our business partners and IBMers. DBA drives a mandate to redefine, automate, optimise and innovate business operations, their processes, decisions and content.
Coombs joined FileNet in 1996, acquired by IBM in 2006, as a pre-sales consultant and progressed to leading the technical sales team for the Europe North region. He joined Product Marketing in 2003, specialising in Business Process Management, before taking the lead role for Product Marketing in EMEA for FileNet and subsequently IBM’s Enterprise Content Management portfolio. In 2009, Coombs completed an Advocacy role for IBM’s Information and Analytics strategy, consulting on IBM’s information management, integration and analytics capabilities, before joining the Business Agility Tiger Team, today IBM Automation.