Ali and partners established SAWA Media in 2011, providing TV Channel licensing to Pay TV platforms and commercial properties as well as licensing of programing rights to all platforms including Mobile, OTT, IPTV, Cable and Satellite.Completed his Masters in Economics from BU then joined MBC as Marketing and Sales manager in 1991. In 1994 moved to China as VP Marketing Sales with AMG. In January 1996, joined the startup team to launch Showtime across MENA. In 2003, joined Orbit as SVP Marketing & Distribution. In 2007, selected as a key team member that negotiated the Orbit Showtime merger to form OSN for which he worked as SVP Marketing and PR.