Video Exchange MENA is part of the Informa Tech Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Laura’s 20-year digital career cuts across media, telco and digital brands: Yahoo, BBC, Orange, AOL and since 2015, MBC, Middle East Broadcast Center in Dubai, UAE.
She helps companies build their visibility of the competitive and market landscape and strategically adapt to changing business and consumer behaviours that digital transformation creates. Along with media and marketing research, she helps brands bridge business models, marketing and communications across digital; she is a known specialist in digital media measurement.
Laura is CIM qualified, and member of the marketing society and the MRS, market research society in the UK. She was awarded ‘women of tomorrow’ status (IPA award) as one to watch in media. She is on several advisory boards in the USA and internationally including WIRe and I-COM, and actively supports global policy making for digital media.