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Nadine Samra

VP Digital Business ME and Africa at Weyyak, Zee Entertainment


Nadine Samra, VP digital business Middle East and Africa for Zee Entertainment. Nadine runs the digital business and is responsible for the digital transformation in these regions. In recent years has focused on building and running all aspects of digital businesses, specifically video delivery to multiple devices through VOD solutions. 

She is passionate about creating innovative digital experiences for mobile and web. In 2017 has launched Z5 Weyyak, which is a VOD platform with a large library of Arabic and Indian content targeting Arabic audience. Has also launched the fantasy football brand “Grinta”, that targets the football fans in Middle East. Previously, the head of digital operations at MBC Group.

 She has managed several exciting digital businesses and lead them to success such as the leading Arabic AVOD platform "" and the largest TV portal in ME “"

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