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Ron Garfield Founder & President at Pacific Media Advisors, Inc

Profile

Ron is the President of Pacific Media Advisors. He specializes in developing and executing high profile business plans and strategies in the entertainment and media industries. He has extensive experience in building and expanding content distribution and creating new revenue streams through emerging technologies and partnerships. He has advised and consulted with and for Global Entertainment companies. He served as the strategic advisor to the CEO of a multiplatform news organization, as well as the strategic advisor to the Chairman/CEO of a Business Entrepreneur content platform.

  • Ron most recently served as the Executive Vice President and General Manager of FremantleMedia North America’s (FMNA) BUZZR, a digital multicast television network. He created the business and executed the business plan. He oversaw all aspects of the television network’s day to day operations, and established and executed the network’s long-term strategy of building a multiplatform and multigenerational brand. He grew the network to 43M H/H’s which included a business changing carriage agreement with Dish Network that effectively grew distribution by 26% and revenue by over 43% during the first 12 months of the agreement. He also served as Executive Producer on the channel’s World Premiere Original Programming documentary “Game Changers” which aired in close to 80M US H/H’s.

Prior to joining FMNA, he was with Sony Pictures Television, serving as the Chief Revenue Officer for FEARnet; a joint venture between Sony, Lionsgate and Comcast and as Senior Vice President of Distribution for Sony Movie Channel and the Spanish counterpart Cine Sony. While there, he transitioned FEARnet from a dedicated VOD-based content provider to a successful multiplatform content provider and successfully launched both movie channels. In addition to his executive responsibilities, Ron served as a senior executive mentor in the Sony Mentorship program, mentoring and guiding select executives as they navigated the challenges of corporate and career growth.

In 2006 Ron was tapped to be the founding Chief Operating Officer for Ovation TV, where he had responsibility for all revenue generating functions including distribution and ad sales as well as affiliate marketing, network operations, and PR. He was an integral part of the team that helped to secure the private equity funding necessary to launch and establish Ovation TV as the only arts network in the U.S. cable market. During his tenure the channel grew distribution from 4.2M to 45M H/H’s.

He has held senior leadership positions with The Hallmark Channel, Fox Broadcasting and began his career working in the national television ad sales marketplace.

With over 25 years in senior executive positions within the entertainment and media space, Ron has built on his extensive experience in leadership, and executive development with the addition of Executive Coaching and Leadership Development to his portfolio. He works closely with corporate and consulting organizations to develop effective leaders that are poised and ready to achieve challenging goals.  Ron’s expertise includes startups, (having launched 6 networks) organizational building, and corporate change management in today’s fast-paced, stressful, and often uncertain work environments.  Ron is a keen strategist, unusual in that he also brings deep caring to supporting executives in areas that challenge them, along with deep experience in understanding the dynamics of emerging business.

 He received his Co – Active Coaching Certification (CPCC) from the high respected Coaches Training Institute.

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